Gen Z & Sobriety: Redefining Fun, Connection & Coming of Age

Gen Z’s approach to drinking reflects a broader shift in values around wellness, mental health, and intentionality that distinguishes them from previous generations. While wild nights out and bar crawls have long been cultural staples that foster shared memories, Gen Z is rethinking what connection and “fun” mean. Many are finding that they don’t need alcohol to create impactful, memorable experiences. Studies are already showing that Gen Z is prioritizing experiences that feel enriching and sustainable, and these preferences may ultimately give them the freedom to shape their lives with clearer minds and stronger self-awareness.

Genuine connection, unfiltered joy—redefining fun without the buzz.

Will they miss out on booze-fueled memories? Perhaps, but this generation is focused on finding new ways to connect and create lasting memories that align with their personal values. The wellness-focused choices they’re making now may actually contribute to a stronger foundation in terms of mental and emotional health down the line. This approach may lead to fewer regrets in the long term, as they’re more likely to engage in social activities that don’t come with the health risks or potential regrets often associated with excessive drinking.

From a generational perspective, this trend could represent a cultural shift where the focus on wellness and mental health over fleeting experiences could redefine how we look at "coming of age." Gen Z is setting new standards for social engagement and creating memories—ones that align with wellness and authenticity.